A loyalty program in your name
without building it yourself
Malfa is a ready points and rewards platform for cafés, restaurants and shops. Your customers earn points on every invoice and redeem them with you, and follow their balances with every brand in one free app.
- From SAR 99 a month incl. VAT · 14-day free trial
- Free app for your customers on Google Play
- Connected to TRUST POS
- Membership card in Google Wallet
Customers who return, customers you know, cash up front
Customers come back more
Points and rewards under your own brand give customers a reason to come back to you.
Know your customers
See your customers and their visits, and reach them with offers in the app.
Cash up front
Sell prepaid bundles like “30 coffees at a discount” or “pay 300, get 400”, so money comes in before it is used.
Ready from day one
Points on every invoice
With rules you set: points per riyal and what a point is worth.
Rewards to redeem
Products or services customers choose with their points.
Pay with points
Customers pay part of their invoice with points at the till.
Prepaid bundles
Cups, visits or credit customers buy up front at a better price.
Percentage offers
Your offers show to your customers in the app.
Google Wallet card
A membership card on the customer’s phone that updates its balance automatically.
Gift points
Customers can gift points to a friend or relative.
Brand page and QR
Your own brand page, and a QR code for your tables.
Reports and offer ideas
Customer reports, and AI-suggested offers.
From sign-up to the first reward
- 01
Subscribe and set up
Under your brand and logo, with your points and reward rules. Import existing customers from Excel.
- 02
Customers join
They download the free Malfa app or scan the QR code on the table.
- 03
They earn on every invoice
Points are added at payment and show in their balance instantly.
- 04
They redeem and return
They redeem points for a reward or pay with them on the next visit.
The cashier knows your customer from their phone
If your POS is TRUST, the manager connects Malfa with one click in settings, and earning and paying with points become part of the invoice itself.
- The cashier identifies the customer by mobile number or by scanning the Malfa barcode
- Points are added automatically with every invoice
- Paying with points by scanning the barcode on the customer’s phone, in person
- Points are recorded in TRUST’s books per accounting standards
Start small, grow with your branches
Prices include VAT. Pay monthly, or annually and get two months free.
14-day free trial before any payment. If you do not renew, your account moves to a limited free plan and your customers keep their points.
Starter
For a single-branch brand
That is SAR 83 a month
Save SAR 198 a year
- 1 branch
- 2 staff accounts
- Points and rewards under your brand
- Free app for your customers
Growth
For multi-branch brands
That is SAR 208 a month
Save SAR 498 a year
- Unlimited branches
- 10 staff
- Full reports
- AI offer suggestions
- POS integration (TRUST)
Subscription and payment are on the Malfa website. Refunds in specific cases are requested within 14 days of the receipt — refund policy.
Malfa FAQs
Is the app free for customers?
Is the program in my name?
Do I need a specific POS?
Can I try before paying?
What if I do not renew?
Can I bring my existing customers?
Bring your customers back, under your name
14-day free trial, then from SAR 99 a month.